Methods, systems, and media for generating contextually relevant messages

ABSTRACT

Methods, systems, and media for generating contextually relevant messages are provided. In some embodiments, a method for generating contextually relevant messages is provided, the method comprising: requesting content from a content source; receiving a content item; causing the content item to be presented using a display device; causing an endorsement indication corresponding to an endorsing user to be concurrently presented with the content item, wherein a user associated with the request for content and the endorsing user are social connections; receiving user input selecting the endorsement indication; causing a temporary messaging interface including a temporary message from the user to the endorsing user to be presented; causing a permanent message to be created based on the temporary message and received user input; and causing the permanent message to be presented to the endorsing user.

TECHNICAL FIELD

The disclosed subject matter relates to methods, systems, and media forgenerating contextually relevant messages.

BACKGROUND

Consumers of content on the Internet often endorse the content by“liking” the content, commenting on the content, etc. While such anendorsement may be viewable by social connections of a consumer thatprovided the endorsement, it is often difficult for the socialconnection to engage directly when viewing the consumer's endorsementdue to lack of context in an unrelated message to the consumer, or theextra work it would take to provide such context. This may result inmany chances for engagement between the social connection and theconsumer to be missed or lost, which can in turn lead to less use of theplatform providing the content than could be realized with greaterengagement by consumers and their social connections.

Accordingly, it is desirable to provide methods, systems, and media forgenerating contextually relevant messages.

SUMMARY

In accordance with various embodiments of the disclosed subject matter,methods, systems, and media for generating contextually relevantmessages are provided.

In accordance with some embodiments of the disclosed subject matter, amethod for generating contextually relevant messages is provided, themethod comprising: requesting, using a hardware processor of a userdevice, content from a content source, wherein the user device isassociated with a user; receiving a content item responsive to therequest; causing the received content item to be presented using adisplay device coupled to the hardware processor; causing an endorsementindication that includes endorsement information and identityinformation corresponding to an endorsing user to be concurrentlypresented with the content item, wherein the user and the endorsing userare social connections; receiving user input selecting at least aportion of the endorsement indication; causing a temporary messaginginterface including a temporary message from the user to the endorsinguser to be presented, wherein the temporary message includes the contentitem; receiving user input in connection with the temporary messaginginterface; causing a permanent message to be created based on thetemporary message and the user input received in connection with thetemporary messaging interface; and causing the permanent message to bepresented to the endorsing user.

In accordance with some embodiments of the disclosed subject matter, asystem for generating contextually relevant messages is provided, thesystem comprising: a hardware processor that is programmed to: requestcontent from a content source, wherein the user device is associatedwith a user; receive a content item responsive to the request; cause thereceived content item to be presented using a display device coupled tothe hardware processor; cause an endorsement indication that includesendorsement information and identity information corresponding to anendorsing user to be concurrently presented with the content item,wherein the user and the endorsing user are social connections; receiveuser input selecting at least a portion of the endorsement indication;cause a temporary messaging interface including a temporary message fromthe user to the endorsing user to be presented, wherein the temporarymessage includes the content item; receive user input in connection withthe temporary messaging interface; cause a permanent message to becreated based on the temporary message and the user input received inconnection with the temporary messaging interface; and cause thepermanent message to be presented to the endorsing user.

In accordance with some embodiments of the disclosed subject matter, anon-transitory computer-readable medium containing computer executableinstructions that, when executed by a processor, cause the processor toperform a method for generating contextually relevant messages isprovided, the method comprising: requesting content from a contentsource, wherein the user device is associated with a user; receiving acontent item responsive to the request; causing the received contentitem to be presented using a display device; causing an endorsementindication that includes endorsement information and identityinformation corresponding to an endorsing user to be concurrentlypresented with the content item, wherein the user and the endorsing userare social connections; receiving user input selecting at least aportion of the endorsement indication; causing a temporary messaginginterface including a temporary message from the user to the endorsinguser to be presented, wherein the temporary message includes the contentitem; receiving user input in connection with the temporary messaginginterface; causing a permanent message to be created based on thetemporary message and the user input received in connection with thetemporary messaging interface; and causing the permanent message to bepresented to the endorsing user.

In accordance with some embodiments of the disclosed subject matter, asystem for generating contextually relevant messages is provided, thesystem comprising: means for requesting content from a content source,wherein the user device is associated with a user; means for receiving acontent item responsive to the request; means for causing the receivedcontent item to be presented using a means for displaying; means forcausing an endorsement indication that includes endorsement informationand identity information corresponding to an endorsing user to beconcurrently presented with the content item, wherein the user and theendorsing user are social connections; means for receiving user inputselecting at least a portion of the endorsement indication; means forcausing a temporary messaging interface including a temporary messagefrom the user to the endorsing user to be presented, wherein thetemporary message includes the content item; means for receiving userinput in connection with the temporary messaging interface; means forcausing a permanent message to be created based on the temporary messageand the user input received in connection with the temporary messaginginterface; and means for causing the permanent message to be presentedto the endorsing user.

In some embodiments, the content item includes video content.

In some embodiments, the system further comprises means for causing thevideo content to be played back concurrently with presenting thetemporary messaging interface.

In some embodiments, the system further comprises: means for determiningthat the user input received in connection with the temporary messaginginterface is insufficient to cause the permanent message to be created;and means for causing presentation of the temporary messaging interfaceto be inhibited in response to determining that the user input receivedin connection with the temporary messaging interface is insufficient.

In some embodiments, the system further comprises: means for causing thetemporary message to be saved upon causing presentation of the temporarymessaging interface to be inhibited; and means for causing the contentitem to be presented at a subsequent time using the display device; andmeans for causing the saved temporary message to be presented in thetemporary message interface in response to causing the content item tobe presented at the subsequent time.

In some embodiments, the permanent message includes the content item andthe endorsement information.

In some embodiments, the user input received in connection with thetemporary messaging interface includes user input to add text to thetemporary message.

BRIEF DESCRIPTION OF THE DRAWINGS

Various objects, features, and advantages of the disclosed subjectmatter can be more fully appreciated with reference to the followingdetailed description of the disclosed subject matter when considered inconnection with the following drawings, in which like reference numeralsidentify like elements.

FIG. 1 shows an example of a generalized schematic diagram of a systemon which the mechanisms for generating contextually relevant messages asdescribed herein can be implemented in accordance with some embodimentsof the disclosed subject matter.

FIG. 2 shows an example of hardware that can be used to implement one ormore user devices and servers depicted in FIG. 1 in accordance with someembodiments of the disclosed subject matter.

FIG. 3 shows an example of a process for generating contextuallyrelevant messages in accordance with some embodiments of the disclosedsubject matter.

FIG. 4 shows an example of a data flow that can be used in conjunctionwith the processes described above in connection with FIG. 3 inaccordance with some embodiments of the disclosed subject matter.

FIGS. 5A and 5B show examples of user interfaces for presenting acontent item in association with endorsements by social connections of auser and presenting a draft message about the content item in accordancewith some embodiments of the disclosed subject matter.

DETAILED DESCRIPTION

In accordance with various embodiments, mechanisms (which can includemethods, systems, and/or media) for generating contextually relevantmessages are provided.

In some embodiments, the mechanisms described herein can receive arequest for one or more content items, such as videos, social networkposts, microblog posts, and/or any other suitable content items. In someembodiments, these content items can be associated with endorsements ofthe content by users that were presented with the content item. Suchendorsements can include, for example, an indication that the userendorsing the content item enjoyed the content item or did not enjoy thecontent item. As another example, such endorsements can include sharingthe content item with other users (e.g., social connections), posting acomment in connection with the content, and/or any other suitable act ofproviding feedback about the content item. In a more particular example,a user presented with a feed of videos from a video sharing service canbe presented with endorsements of the videos provided by socialconnections of the user, such as an indication that a particular socialconnection “liked” or shared a video in the feed.

In some embodiments, the mechanisms described herein can cause publicendorsements provided by a user to be presented to at least socialconnections of the user when a social connection is presented with theassociated content item. In some embodiments, a particular endorsementand/or user information identifying a user associated with theendorsement can be selectable in a user interface being used to presentthe content item associated with the endorsement. In response to such aselection, the mechanisms described herein can cause a draft messageincluding the content item and information about the endorsement to bepresented to a user, in some embodiments. Additionally, in someembodiments, the mechanisms described herein can receive inputindicating one or more actions to perform in connection with the draftmessage, and can cause a message based on the draft message to be sentto the user associated with the endorsement. In a more particularexample, a selection of a particular endorsement and/or user informationassociated with the endorsement can be received by the mechanismsdescribed herein indicating that a user selected an avatar of a socialconnection that “liked” a particular video. In such an example, inresponse to such a selection, the mechanisms described herein can causea draft message including the video, information indicating that thesocial connection liked the video, and information indicating when thesocial connection liked the video to be presented to the user that madethe selection.

FIG. 1 shows an example 100 of a generalized schematic diagram of asystem on which the mechanisms for generating contextually relevantmessages as described herein can be implemented in accordance with someembodiments of the disclosed subject matter. As illustrated, system 100can include one or more user devices 110. User devices 110 can be localto each other or remote from each other. User devices 110 can beconnected by one or more communications links 108 to a communicationnetwork 106 that can be linked to a server 102 via a communications link104.

System 100 can include one or more servers 102. Server 102 can be anysuitable server or servers for providing access to the mechanismsdescribed herein for generating contextually relevant messages, such asa processor, a computer, a data processing device, or any suitablecombination of such devices. For example, the mechanisms for generatingcontextually relevant messages can be distributed into multiple backendcomponents and multiple frontend components and/or user interfaces. In amore particular example, backend components, such as mechanisms forreceiving requests for one or more content items, determining socialconnections of a user and/or whether those social connections haveperformed a public endorsement in connection with a particular contentitem, providing access to content items, etc., can be performed on oneor more servers 102. In another particular example, frontend components,such as presentation of a user interface, initiating requests forcontent items, selecting a social connection associated with a contentitem, initiating an endrosement in connection with a content item,entering user input, etc., can be performed on one or more user devices110.

In some embodiments, each of user devices 110, and server 102 can be anyof a general purpose device such as a computer or a special purposedevice such as a client, a server, etc. Any of these general or specialpurpose devices can include any suitable components such as a hardwareprocessor (which can be a microprocessor, digital signal processor, acontroller, etc.), memory, communication interfaces, displaycontrollers, input devices, etc. For example, user device 110 can beimplemented as a personal computer, a laptop computer, a smartphone, atablet computer, a mobile telephone, a wearable computer, a digitalmedia receiver, a set-top box, a smart television, a home entertainmentsystem, a game console, any other suitable computing device, or anysuitable combination thereof.

Communications network 106 can be any suitable computer network orcombination of such networks including the Internet, an intranet, awide-area network (WAN), a local-area network (LAN), a wireless network,a Wi-Fi network, a digital subscriber line (DSL) network, a frame relaynetwork, an asynchronous transfer mode (ATM) network, a virtual privatenetwork (VPN), an intranet, etc. Each of communications links 104 and108 can be any communications links suitable for communicating dataamong user devices 110 and server 102, such as network links, dial-uplinks, wireless links, hard-wired links, any other suitablecommunications links, or any suitable combination of such links. Notethat, in some embodiments, multiple servers 102 can be used to provideaccess to different mechanisms associated with the mechanisms describedherein for generating contextually relevant messages. For example,system 100 can include a content discovery server 102 that facilitatesdiscovery of content available from a content platform using themechanisms described herein, a content delivery server 102 that respondsto requests for the content by causing the requested content to betransmitted to user device 110 that requested the content, a socialconnection server 102 that stores information related to which users areconnected and/or which users have performed public and/or privateendorsements in connection with certain content items, and/or any othersuitable servers for performing any suitable functions of the mechanismsdescribed herein and/or any other suitable functions.

FIG. 2 shows an example 200 of hardware that can be used to implementone or more of user devices 110, and servers 102 depicted in FIG. 1 inaccordance with some embodiments of the disclosed subject matter.Referring to FIG. 2, user device 110 can include a hardware processor212, a display 214, an input device 216, and memory 218, which can beinterconnected. In some embodiments, memory 218 can include a storagedevice (such as a non-transitory computer-readable medium) for storing acomputer program for controlling hardware processor 212.

Hardware processor 212 can use the computer program to execute themechanisms described herein for initiating requests for content,initiating endorsements in connection with received content, presentinga user interface for composing a message to a social connection, to sendand receive data through communications link 108, and/or for performingany other suitable task associated with the mechanisms described herein.In some embodiments, hardware processor 212 can send and receive datathrough communications link 108 or any other communication links using,for example, a transmitter, a receiver, a transmitter/receiver, atransceiver, or any other suitable communication device. Display 214 caninclude a touchscreen, a flat panel display, a cathode ray tube display,a projector, a speaker or speakers, and/or any other suitable displayand/or presentation devices. Input device 216 can be a computerkeyboard, a computer mouse, a touchpad, a voice recognition circuit, atouchscreen, and/or any other suitable input device.

Server 102 can include a hardware processor 222, a display 224, an inputdevice 226, and memory 228, which can be interconnected. In someembodiments, memory 228 can include a storage device (such as anon-transitory computer-readable medium) for storing data receivedthrough communications link 104 or through other links. The storagedevice can further include a server program for controlling hardwareprocessor 222. In some embodiments, memory 228 can include informationstored as a result of user activity (e.g., sharing content, requests forcontent, etc.), and hardware processor 222 can receive requests forcontent from user devices 110 and transmit instructions for causing thecontent to be presented by user device 110 in association withinformation indicating public endorsements provided by socialconnections of a user of user device 110 in connection with the contentthat is caused to be presented (e.g., as described below in connectionwith process 300 of FIG. 3). In some embodiments, the server program cancause hardware processor 222 to, for example, execute one or moreportions of process 300 as described below in connection with FIG. 3.

Hardware processor 222 can use the server program to communicate withuser devices 110 as well as provide access to and/or copies ofmechanisms described herein. It should also be noted that data receivedthrough communications link 104 or any other communications links can bereceived from any suitable source. In some embodiments, hardwareprocessor 222 can send and receive data through communications link 104or any other communication links using, for example, a transmitter, areceiver, a transmitter/receiver, a transceiver, or any other suitablecommunication device. In some embodiments, hardware processor 222 canreceive commands and/or values transmitted by one or more user devices110 and/or one or more users of server 102, such as a user that makeschanges to adjust settings associated with the mechanisms describedherein for generating contextually relevant messages. Display 124 caninclude a touchscreen, a flat panel display, a cathode ray tube display,a projector, a speaker or speakers, and/or any other suitable displayand/or presentation devices. Input device 126 can be a computerkeyboard, a computer mouse, a touchpad, a voice recognition circuit, atouchscreen, and/or any other suitable input device.

In some embodiments, server 102 can be implemented in one server or canbe distributed as any suitable number of servers. For example, multipleservers 102 can be implemented in various locations to increasereliability and/or increase the speed at which the server cancommunicate with user devices 110. Additionally or alternatively, asdescribed above in connection with FIG. 1, multiple servers 102 can beimplemented to perform different tasks associated with the mechanismsdescribed herein.

Turning to FIG. 3, an example of a process 300 for generatingcontextually relevant messages is shown in accordance with someembodiments of the disclosed subject matter. At 302, process 300 canreceive a request from a user device associated with a first user topresent on or more content items. In some embodiments, a user device(e.g., user device 110) can be associated with a user in any suitablefashion. For example, a username and password associated with the usercan be submitted from the user device. As another example, a deviceidentification associated with the user can be associated with the userdevice. As yet another example, biometric information associated withthe user can be submitted using the user device.

In some embodiments, a content item requested by the user device caninclude any suitable content and can be associated with any suitablecontent source. For example, a content item can include media contentsuch as video content, audio content, a text item (e.g., a blog post, alink to a web page and/or a portion of a web page, a news story, etc.),etc., and/or any suitable combination of media content. As anotherexample, a content item can include user generated content, such as asocial media post, a micro-blog post, etc., created by a socialconnection of the first user (and/or any other suitable user). As yetanother example, a content item can include user generated content thatincludes media content from another source (e.g., as embedded content,as a link to the media content, etc.).

In some embodiments, the request received at 302 can include a requestfor one or more particular content items (e.g., as a request for a webpage and/or content corresponding to the one or more content items). Forexample, the request can include a uniform resource locator (URL)corresponding to a particular content item or content items. As anotherexample, the request can include one or more identifiers for aparticular content item or content items.

Additionally or alternatively, in some embodiments, the request can be arequest for one or more content items that satisfy one or more criteriaassociated with the request. For example, the request can be a searchquery associated with one or more keywords (and/or any other suitablecriteria) associated with the search query. As another example, therequest can be a request for a feed of relevant content items (e.g., afeed of content items from social connections of a user). In such anexample, the feed of content items can be selected by a provider of thefeed (e.g., a social networking service, a content provider, etc.) usingany suitable technique or combination of techniques. In a moreparticular example, the feed of content items can be selected by theprovider of the feed based on relevance to the user associated with theuser device submitting the request. In another more particular example,the feed of content items can be selected by the provider of the feedbased on times associated with the content items (e.g., the feed can beordered chronologically). Such a selection can be performed prior to therequest being received (e.g., the service provider can periodicallyselect one or more content items to include in a feed) and/or at thetime when the request is received.

At 304, process 300 can cause the user device to present the one or morerequested content items in association with public endorsements of theone or more content items by one or more social connections of the firstuser. In some embodiments, an endorsement can be based on any suitableinteraction with a content item by a user. For example, an endorsementcan be based on user input indicating that the user enjoyed and/orapproves of the content. In such an example, such input can be providedby selecting a user interface element for “liking” the content item,selecting a user interface element for giving the content item a “thumbsup,” selecting a user interface element with another positive indicator(e.g., an upward pointing arrow, a plus sign, etc.).

As another example, an endorsement can be based on user input indicatingthat the user did not enjoy and/or disapproves of the content. In suchan example, such input can be provided by selecting a user interfaceelement for “disliking” the content item, selecting a user interfaceelement for giving the content item a “thumbs down,” selecting a userinterface element with another negative indicator (e.g., a downwardpointing arrow, a minus sign, etc.).

As yet another example, an endorsement can be based on a user sharingthe content item with other users (e.g., social connections) using anysuitable technique or combination of techniques to share the contentitem, such as through one or more social networks with which the user isaffiliated (e.g., as a user of the social network), through a message toone or more other users (e.g., email, SMS messages, chat, etc.), througha blogging or microblogging service, through a content and/or newsaggregator, etc.

As still another example, an endorsement can be based on a commentsubmitted in association with the content item. In such an example, sucha comment can be submitted in a comments section associated with thecontent item, in a comment section associated with a shared version ofthe content item, and/or using any other suitable comment section.

In some embodiments, a public endorsement can be an endorsement that isvisible to at least social connections of a user that provided theendorsement and in association with identifying information of the userthat provided the endorsement (e.g., a username of the endorsing user,an avatar of the endorsing user, etc.). For example, a publicendorsement can be an endorsement that is not generally visible to allusers of a platform that is used to provide the endorsement, but insteadis visible to users that are social connections of the endorsing userand/or have been placed into a particular group by the endorsing userand to which the endorsing user has made the endorsement visible.

In some embodiments, a social connection of a first user can be anysecond user that is connected to the first user using any suitabletechnique or combination of techniques. For example, the first user canbe connected to another user by a messaging platform such as email,instant messaging, text messaging (e.g., SMS messaging, MMS messaging,etc.), private messaging through a social network (e.g., a privatemessage from one user of a social network to another user of the socialnetwork), public messaging through a social network (e.g., a messagefrom one user of a social network that is directed at another user of asocial network and that is viewable by at least a portion of other usersof the social network), and/or through any other suitable messagingplatform. In some embodiments, two users can be considered socialconnections when each user has communicated with the other user througha messaging platform at least a threshold number of times such thatthere is two-way communication.

As another example, the first user can be connected to another user by adirect social connection, such as: by the first user being a “friend,” a“connection,” etc., of another user on a social network; by the firstuser following or subscribing to another user on a social network and/ora content hosting platform (e.g., a video sharing service); by the firstuser requesting content associated with the sharing user directly (e.g.,by going to the sharing user's web page, blog, microblog, socialaggregation platform, social network page, using an RSS feed, etc.). Insome embodiments, a first user that is a social connection of anotheruser can be presented with content shared by the other user as part of afeed of content, can be notified about new content shared by the otheruser (e.g., by email, text message, mobile notification, etc.), and/orcan be presented with the shared content using any other suitabletechnique or combination of techniques.

In some embodiments, each endorsement provided by a user in connectionwith a content item can be recorded (e.g., in a database). Additionally,in some embodiments, each endorsement provided by the user can beassociated with an indication of whether the endorsement is a publicendorsement, a private endorsement, limited to a particular group orgroups of social connections, etc.

In some embodiments, in association with causing a user device topresent content items, process 300 (and/or any other suitable process)can determine if there are endorsements of the content item provided bysocial connections of a user associated with the user device. In casesin which there are such endorsement of the content item (and theendorsements are visible to the user, e.g., as public endorsements),process 300 (and/or any other suitable process) can cause at least aportion of the endorsements to be presented in connection with thecontent item. For example, if a social connection has “liked” aparticular content item, process 300 (and/or any other suitable process)can cause identifying information of the user to be presented inconnection with the content item along with an indication that the user“liked” the content item.

In some embodiments, the content item and/or any associated endorsementsby social connections (and/or any other suitable content such as acomments section) can be presented by the user device using any suitableuser interface. Such a user interface can facilitate presentation of theone or more content items and associated public endorsements by socialconnections of the user. Additionally, as described below in connectionwith 306, process 300 can facilitate selection of one or more socialconnections and/or public endorsements by a user of the user device.

At 306, process 300 can receive an indication that the first user hasselected user identifying information of a social connection associatedwith a particular content item and/or a public endorsement by the socialconnection associated with a particular content item. In someembodiments, the indication that is received can be formatted and/orreceived using any suitable technique or combination of techniques. Forexample, the indication can be received as a request for contentcorresponding to a URL associated with the selected identifyinginformation of the social connection and/or public endorsement. In suchan example, the identifying information of the social connection and/orthe endorsement can be associated with a URL that, when selected, causesa user interface for messaging that social connection to be presented(e.g., as described below in connection with 308). As another example,the indication can be received as information identifying which socialconnection and/or which endorsement by that social connection wasselected.

At 308, process 300 can cause the particular content item andinformation about the public endorsement by the social connection to bepresented by the user device as a draft message from the first user tothe social connection. In some embodiments, such a draft message can becreated as a new message between the first user and the socialconnection. For example, a new thread can be created in response to theselection at 306.

Additionally or alternatively, in some embodiments, such a draft messagecan be added to an existing thread of messages between the first userand the social connection. For example, if a thread already existsbetween the first user and the social connection, process 300 can addthe draft message to the existing thread between the first user and thesocial connection. In a more particular example, the draft message canbe added to the end of the existing thread.

In some embodiments, the draft message can be a message to be sent usingany suitable messaging platform and/or platforms. For example, the draftmessage can be a message to be sent using a messaging function that isprovided as part of the service that is providing the content item(e.g., a messaging function of a social networking service, of a contentsharing service, etc.). As another example, the draft message can be amessage to be sent using a messaging function that is provided as partof the service that is being used to view the content item (e.g., amessaging function of a social networking service to which the contentitem was shared, of a content aggregation service to which the contentwas shared from another source, etc.).

As yet another example, the draft message can be a message to be sentusing a messaging function associated with a different applicationand/or service than the application and/or service that is being used toview the content item. In a more particular example, such a differentapplication and/or service can be used to create the message to be sentas an email, an instant message (e.g., a chat message), a text message(e.g., sent using SMS techniques, MSM techniques, etc.), etc.

In some embodiments, the draft message can be a message that is directedto the social connection which will not be shared with other usersand/or social connections. For example, the draft message can be amessage that is private between the first user and the socialconnection. Alternatively, in some embodiments, the draft message can bedirected at the social connection but shared with other users (e.g.,social connections of the social connection and/or the first user). Insome embodiments, the first user can be presented with one or more userinterface elements that can be used to control whether the draft messageis a public message or a private message.

In some embodiments, the draft message can be associated with one ormore user interface elements that can be used to provide one or moreendorsements (e.g., “liking” the content item, sharing the content item,subscribing to a creator of the content item, etc.) in connection withan content item included in the draft message and/or to add content(e.g., text, emoji, images, etc.) to the draft message.

At 310, process 300 can determine whether the first user performed anaction associated with the draft message presented at 308. In someembodiments, an action can include any suitable endorsement (e.g., suchas providing an endorsement for the content item such as by “liking” thecontent item, sharing the content item, subscribing to a creator of thecontent item, etc.) provided by the first user in connection with thecontent item in the draft message. Additionally, in some embodiments,actions can include adding text to the draft message in connection withthe content item.

In some embodiments, actions associated with the draft message caninclude selecting a user interface element indicating that the draftmessage is to be sent to the social connection as a message. Forexample, the draft message can be presented with a user interfaceelement for indicating that the first user is “done” editing themessage. As another example, the draft message can be presented with auser interface element for indicating that the draft message is to be“sent.” As yet another example, the draft message can be presented witha user interface element for indicating that the draft message is to be“submitted.” As still another example, any other suitable user interfaceelement for causing the draft message to be used to generate and/orcreate a message for the social connection can be provided, and/or anysuitable combination of user interface elements for causing the draftmessage to be used to generate and/or create a message for the socialconnection can be provided.

If process 300 determines that a suitable user action or actions havenot been performed by the first user (“NO” at 310), process 300 can moveto 312 and determine whether the user has indicated that the message becancelled or otherwise not sent to the social connection selected at306. In some embodiments, the first user can provide any suitable inputto indicate that the draft message is not to be sent and/or is to bediscarded. For example, the user can select a “cancel” user interfaceelement. As another example, the user can select an area of a userinterface that does not correspond to the user interface for composingthe draft message (e.g., in cases in which the user interface forcomposing the draft message is presented as an overlay of another userinterface) to cancel or otherwise discard the draft message. As yetanother example, the user can cancel or otherwise discard the draftmessage by navigating away from a web page that was being used tocompose the draft message and/or by navigating away from an applicationthat was being used to compose the draft message.

At 312, process 300 can determine whether the user has cancelled thedraft message. If process 300 determines that the user has not cancelledthe draft message (“NO” at 312), process 300 can return to 310 tocontinue determining whether the user has performed an action.Otherwise, if process 300 determines that the user has cancelled thedraft message (“YES” at 312), process 300 can end and/or the draftmessage can be discarded at 314. In some embodiments, the draft messagecan be saved at 314 in lieu of being discarded (e.g., automatically orin response to user input indicating that the draft message is to besaved). In such embodiments, the draft message can be presented when auser device associated with the first user requests and/or loads thecontent item associated with the draft message.

Returning to 310, if process 300 determines that the user has performeda suitable action (“YES” at 310), process 300 can move to 316 and cancreate and/or send a message based on the draft message for presentationto the social connection selected at 308. Note that a suitable actionthat causes the message to be created and/or sent can include anysuitable action, which can be designated by a service provider, a user,and/or any other suitable entity. In some embodiments, process 300 canrequire that a text (or other input, such as emoji, an image, etc.) beprovided before allowing the message to be created and/or sent.

In some embodiments, the message can be sent to the social connectionusing any suitable technique or combination of techniques. For example,the message can be made available for retrieval by a user deviceassociated with the social connection. In a more particular example, ifthe message is an email, the message can be sent to an email addressassociated with the social connection. The user device associated withthe social connection can then retrieve the message using, for example,an email client application or an email web client.

As another example, the message can be pushed to a user deviceassociated with the social connection. In a more particular example, ifthe message is a text message, the message can be sent using techniquesthat cause the user device (or user devices) to which the message isbeing sent to receive the message if the user device is connected to anetwork used to send the message (e.g., a cellular or other mobilenetwork, the Internet, etc.), without the user device requesting thatthe message be sent.

As yet another example, the message can be made available for retrievalby a user device associated with the social connection, and anotification message can be communicated to the social connection usingany suitable user device associated with the social connection. Forexample, a push notification can be sent to a user device associatedwith the social connection, informing the social connection that themessage is awaiting the social connection. Such a push notification can,in some embodiments, be configured such that selection of thenotification and/or selection of a hyperlink in the notification cancause the message to be presented by the user device using any suitableapplication.

In some embodiments, the message can be created and made available bythe social connection using any suitable device, without informing theuser that the message is available for retrieval. For example, themessage can be available through a social network service messagingfunction, and the user may not be notified of the availability of themessage until the user selects to view messages associated with thesocial networking service.

FIG. 4 shows an example 400 of a data flow that can be used inconjunction with the processes described above in connection with FIG. 3in accordance with some embodiments of the disclosed subject matter. At402, a second user's user device 110-2 associated with a second user(e.g., the social connection of the first user as described above inconnection with process 300 of FIG. 3) can endorse a first content item.As described above, the first content item can be any suitable contentitem such as: a video available from a video sharing service; a post ona social network, blog, microblog, etc.; a news story; any othersuitable content item; and/or any suitable combination of content items.

At 404, server 102 can create a record of the public endorsement and canassociate the public endorsement with the first content item. In someembodiments, the record created at 404 can be any suitable record andcan be stored using any suitable device, which can be the serverexecuting at least a portion of process 300 described above inconnection with FIG. 3, or a different server that makes such recordsavailable. For example, the record can be stored in a database of suchrecords (and any other suitable information) maintained by a server,which can be organized using any suitable technique or combination oftechniques for organizing a database of information.

At 406, a first user device 110-1 associated with a first user (e.g.,the user associated with the user device requesting content as describedabove in connection with 302 of FIG. 3) can request one or more contentitems for presentation. In some embodiments, the request can be receivedusing any suitable technique or combination of techniques and can beinitiated at a user device using any suitable technique or combinationof techniques. For example, one or more techniques described above inconnection with 302 can be used to initiate and/or receive the requestat 406.

At 408, server 102 can receive the request for content from the firstuser's device and can, in some embodiments, identify which content is tobe presented to the user (e.g., when the request is not a request for aparticular content item, as described above in connection with 304 ofFIG. 3).

At 410, server 102 can cause user device 110-1 to present one or morecontent items including the first content item (i.e., the content itemassociated with the public endorsement provided at 402). Additionally,in some embodiments, server 102 can cause public endorsement associatedwith one or more social connections of the first user to be presentedbased on records of public endorsements (e.g., as described above inconnection with 404) and information identifying the social connectionsof the first user.

At 412, user device 110-1 can present the one or more content items inassociation with at least a portion of the public endorsements of theone or more content items provided by a social connection. In someembodiments, the one or more content items and public endorsements canbe presented using any suitable user interface.

At 414, user device 110-1 can receive a selection (e.g., based on userinput) of an identifier of a social connection and/or an endorsement bythat social connection. In some embodiments, user device 110-1 cancommunicate an indication of this selection to server 102.

At 416, server 102 can receive an indication of a user and/or userendorsement that has been selected at user device 110-1. Such anindication can be received using any suitable technique or combinationof techniques, and can be received in any suitable format.

At 418, server 102 can cause a draft message to be presented by userdevice 110-1, which can include the content item (i.e., the firstcontent item) corresponding to the public endorsement and/or identifyinginformation of the social connection selected at 414, along with anindication of what the public endorsement was and, in some embodiments,when the second user performed the endorsement. Inclusion of thisinformation in the draft message (which can be sent and/or created forthe second user at the discretion of the first user) can, for example,provide context to any endorsement performed by the first user inconnection with the content item.

At 420, user device 110-1 can present the draft message for reviewand/or input from a user of user device 110-1. As described above inconnection with 308 of FIG. 3, the draft message can be presented usingany suitable user interface having any suitable user interface elements.Although the draft message is described herein as being caused to bepresented by server 102, such causing can be performed using anysuitable technique or combination of techniques. For example, themessage can be presented based on instructions sent to user device 110-1at any suitable time. In a more particular example, in cases where theone or more content items are presented in a web page, the instructionsfor presenting the web page can include instructions for creating thedraft message for presentation to the user of user device 110-1. Inanother more particular example, in cases where the one or more contentitems are presented using an application for presenting such contentitems, the application can include instructions creating the draftmessage for presentation to the user of user device 110-1. In suchparticular examples, such instructions can be communicated to userdevice 110-1 prior to the user selecting any second user and/or seconduser endorsement at 414, and can be executed by user device 110-1 inresponse to such a selection without further instructions from server102. Alternatively, server 102 can receive the indication of theselection and can cause instructions for creating the draft message touser device 110-1 in response to receiving the indication.

At 422, user device 110-1 can receive user input in associated with thedraft message. In some embodiments, such user input can take anysuitable form. For example, the user input include user input to addtext to the message (e.g., using a text editor user interface). Asanother example, the user input can be user input to perform anendorsement in connection with the content item, such as “liking” thecontent item, subscribing to a creator of the content item, sharing thecontent item, etc.

At 424, user device 110-1 can cause a message based on the draft messageto be created and/or sent to the first user in response to any suitableuser action. As described above in connection with 310, the user actionto cause the draft message to be created and/or sent can include anysuitable user action, such as selecting a “send” user interface element,providing an “enter” keyboard input, etc.

At 426, server 102 can create and/or send the message based on the draftmessage and any user input received by user device 110-1 at 422 forpresentation to the first user. In some embodiments, the message basedon the draft message can be created using any suitable technique orcombination of techniques. For example, the message can be created asinstructions that, when executed by an application installed on a userdevice, cause the message to be presented by the user device. In such anexample, the content of the message can be stored entirely on a serveruntil the instructions are executed by the user device. Suchinstructions can be communicated to the user device that is to presentthe message and can be used to present the message. As another example,at least a portion of the message can be created as content that iscommunicated to a user device. In such an example, at least a portion ofthe message can be presented by the user device without that portionbeing stored at a server after the message has been delivered to theuser device.

At 428, user device 110-2 can receive a notification regarding themessage from the first user. In some embodiments, the notification canbe sent using any suitable technique or combination of techniques, suchas using push notifications, email, text messages, an icon associatedwith a web page or application of a service used to send the message,etc.

At 430, user device 110-2 can present the message from the first user.In some embodiments, any suitable user interface can be used to presentthe message. Note that, in some embodiments, the message can bepresented at 430 regardless of whether a notification was sent and/orwas received at 428.

In some embodiments, the message from the first user can be presented ifuser device 110-2 (and/or any other suitable device associated with thesecond user) is used to present the first content item (e.g., in a userinterface for presenting one or more content items). For example, ifuser device 110-2 loads a web page that includes the first content item,the message from the first user can be presented in association with thefirst content item. In such an example, a user interface for receivinguser input in connection with the message from the first user (e.g., forthe second user to respond to the message) can be presented inassociation with the message from the first user. As another example, ifuser device 110-2 loads a user interface for presenting the firstcontent item using an application for accessing content from the contentsource (and/or from any other suitable content source), the message fromthe first user can be presented in association with the first contentitem. Additionally or alternatively, in some embodiments, an indicationthat the message exists and/or that the message has not been read and/orreviewed by the second user can be presented in association with thefirst content item if user device 110-2 (and/or any other suitabledevice associated with the second user) is used to present the firstcontent item (e.g., in a user interface for presenting one or morecontent items). In some embodiments, such an indication can beselectable to cause a user interface for presenting the message from thefirst user to be presented.

Similarly, in some embodiments, the message from the first user and/orany response from the second user can be presented to if user device110-1 (and/or any other suitable device associated with the second user)is used to present the first content item in a user interface forpresenting the first content item (e.g., in a user interface forpresenting one or more content items). For example, if user device 110-1loads a web page that includes the first content item, the message fromthe first user and/or any responsive message from the second user can bepresented in association with the first content item. In such anexample, a user interface for receiving user input in connection withthe message from the first user and/or a response from the second user(e.g., for the first user to continue a conversation with the seconduser) can be presented in association with the first content item. Asanother example, if user device 110-1 loads a user interface forpresenting the first content item using an application for accessingcontent from the content source (and/or from any other suitable contentsource), the message from the first user and/or a response from thesecond user can be presented in association with the first content item.Additionally or alternatively, in some embodiments, an indication thatthe message exists, that a response to the message has been received,and/or that the message has not been read and/or reviewed by the seconduser can be presented in association with the first content item if userdevice 110-1 (and/or any other suitable device associated with the firstuser) is used to present the first content item (e.g., in a userinterface for presenting one or more content items). In someembodiments, such an indication can be selectable to cause a userinterface for presenting the message from the first user and/or aresponse from the second user to be presented.

FIG. 5A shows an example 500 of a user interface for presenting acontent item in association with endorsements provided by socialconnections of a user in accordance with some embodiments of thedisclosed subject matter. As shown in FIG. 5A, user interface 500 caninclude a content item 502 and associated descriptive information and/oruser interface elements 504 for initiating endorsements in connectionwith content item 502. In some embodiments, information and/or elements504 can include information identifying a title of content item 502,identifying information of a creator of content item 502, an imageand/or avatar associated with a creator of content item 502, etc., aswell as user interface elements for “liking” or “disliking” content item502, subscribing to content from the creator of content item 502, and/orany other suitable user interface elements.

In some embodiments, user interface 500 can include informationindicating that one or more social connections 508 of a user viewinguser interface 500 (e.g., the user viewing the user interface can bedetermined based on a username and password provided) “liked” contentitem 502. Social connections 508 can be identified by images and/oravatars associated with social connections 508, by usernames, realnames, etc. Additionally, user interface 500 can include informationindicating an endorsement of content item 502 provided by socialconnections 508 (e.g., information indicating that social connections508 publicly “liked” content item 502).

In some embodiments, user interface 500 can include informationindicating that one or more social connections 510 of a user viewinguser interface 500 (e.g., the user viewing the user interface can bedetermined based on a username and password provided) “shared” contentitem 502. Social connections 510 can be identified by images and/oravatars associated with social connections 510, by usernames, realnames, etc. Additionally, user interface 500 can include informationindicating an endorsement that was performed by social connections 510(e.g., information indicating that social connections 510 publiclyshared content item 502).

In some embodiments, social connections 508 and social connections 510can include the same or different social connections of the user basedon whether the social connection performed both endorsements.Additionally, in some embodiments, a particular social connection can beincluded for one endorsement and not another if that social connectionprovided both endorsements. For example, a social connection that sharedthe content and “liked” the content can be presented as part of socialconnections 510 and not as part of social connections 508 if there areat least a threshold number of other social connections of the user that“liked” the content without also sharing the content. Note that althoughuser interface 500 is shown as including groups of social connectionsassociated with different endorsements, each social connection can beseparately identified with one or more public endorsements that thesocial connection provided. Also note that although groups of socialconnections are shown as being associated with particular endorsementsin connection with user interface 500, these are merely examples and anynumber of social connections can be included in a user interface inassociation with any suitable endorsement or endorsements provided bythose social connections. A cursor 512 is shown in connection with userinterface 500, such a cursor can indicate a user interface element thatwill be selected should a user provide input to cause a selection to bemade (e.g., via a mouse, trackpad, etc.). Cursor 512 is merely shown asan example, and the mechanisms described herein can be used with anysuitable user interface such as a touchscreen, voice commands, etc.

FIG. 5B shows an example 550 of a user interface for presenting a draftmessage to a social connection which includes the content item andinformation about an endorsement provided by the social connection inaccordance with some embodiments of the disclosed subject matter. Asshown in FIG. 5B, user interface 550 can include a draft message 552which can include information associated with content item 502, such asassociated descriptive information and/or user interface elements 504.

In some embodiments, draft message 552 can include identifyinginformation 554 of a social connection that was selected from userinterface 500. As described above, identifying information 554 caninclude images and/or avatars associated with the social connection, ausername, a real name, etc. Additionally, in some embodiments, draftmessage 552 can include contextual information 556 that can includeinformation indicating which endorsement or endorsements the socialconnection provided and a time or times when the endorsement orendorsements were provided.

In some embodiments, user interface 550 can include a text field 558which can receive textual input to be included with draft message 552when sent to the social connection associated with identifyinginformation 554. Additionally, in some embodiments, user interface 550can include user interface elements 560 and 562 for causing draftmessage 552 to be sent or cancelled, respectively.

In some embodiments, the mechanisms described herein can includeserver-side software, client-side software, server-side hardware,client-side hardware, firmware, or any suitable combination thereof. Forexample, these mechanisms can encompass one or more web pages or webpage portions (e.g., via any suitable encoding, such as Hyper TextMarkup Language (“HTML”), Dynamic Hyper Text Markup Language (“DHTML”),Extensible Markup Language (“XML”), JavaServer Pages (“JSP”), ActiveServer Pages (“ASP”), Cold Fusion, or any other suitable approaches). Asanother example, these mechanisms can encompass a computer program thatcauses a processor (such as hardware processor 212 and/or hardwareprocessor 222) to execute the mechanisms described herein. For instance,these mechanisms can encompass a computer program written in aprogramming language recognizable by user device 110, and/or server 102that is executing the mechanisms (e.g., a program written in aprogramming language, such as, Java, C, Objective-C, C++, C#,JavaScript, Visual Basic, HTML, XML, ColdFusion, any other suitableapproaches, or any suitable combination thereof).

In situations in which the mechanisms described herein collect personalinformation about users, or can make use of personal information, theusers can be provided with an opportunity to control whether programs orfeatures collect user information (e.g., information about endorsementsstored on a user device 110, information about endorsements stored on aremote device such as server 102, etc.), or to control whether and/orhow to information about user endorsements is disseminated to socialconnections of the user. In addition, certain data can be treated in oneor more ways before it is stored or used, so that personal informationis removed. For example, a user's identity can be treated so that nopersonal information can be determined for the user, or a user'sgeographic location can be generalized where location information isobtained (such as to a city, ZIP code, or state level), so that aparticular location of a user cannot be determined. Thus, the user canhave control over how information is collected about the user and usedby a content server.

In some embodiments, any suitable computer readable media can be usedfor storing instructions for performing the functions and/or processesdescribed herein. For example, in some embodiments, computer readablemedia can be transitory or non-transitory. For example, non-transitorycomputer readable media can include media such as magnetic media (suchas hard disks, floppy disks, etc.), optical media (such as compactdiscs, digital video discs, Blu-ray discs, etc.), semiconductor media(such as flash memory, electrically programmable read only memory(EPROM), electrically erasable programmable read only memory (EEPROM),etc.), any suitable media that is not fleeting or devoid of anysemblance of permanence during transmission, and/or any suitabletangible media. As another example, transitory computer readable mediacan include signals on networks, in wires, conductors, optical fibers,circuits, any suitable media that is fleeting and devoid of anysemblance of permanence during transmission, and/or any suitableintangible media.

In some embodiments of the disclosed subject matter, the above describedsteps of the processes of FIGS. 3 and 4 can be executed or performed inany order or sequence not limited to the order and sequence shown anddescribed in the figures. Also, some of the above steps of the processesof FIGS. 3 and 4 can be executed or performed substantiallysimultaneously where appropriate or in parallel to reduce latency andprocessing times. Furthermore, it should be noted that FIGS. 3 and 4 areprovided as examples only. At least some of the steps shown in thesefigures may be performed in a different order than represented,performed concurrently, or omitted.

The provision of the examples described herein (as well as clausesphrased as “such as,” “e.g.,” “including,” and the like) should not beinterpreted as limiting the claimed subject matter to the specificexamples; rather, the examples are intended to illustrate only some ofmany possible aspects. It should also be noted that, as used herein, theterm mechanism can encompass hardware, software, firmware, or anysuitable combination thereof.

Accordingly, methods, systems, and media for generating contextuallyrelevant messages.

Although the invention has been described and illustrated in theforegoing illustrative embodiments, it is understood that the presentdisclosure has been made only by way of example, and that numerouschanges in the details of implementation of the invention can be madewithout departing from the spirit and scope of the invention, which islimited only by the claims that follow. Features of the disclosedembodiments can be combined and rearranged in various ways.

What is claimed is:
 1. A method for generating contextually relevantmessages, the method comprising: requesting, using a hardware processorof a user device, content from a content source, wherein the user deviceis associated with a user; receiving, using the hardware processor, acontent item that has been endorsed by an endorsing user responsive tothe request; determining, using the hardware processor, that endorsementinformation and identity information corresponding to the endorsing useris associated with the content item and determining that the user andthe endorsing user are social connections; in response to thedetermination, causing, using the hardware processor, the receivedcontent item to be presented using a display device coupled to thehardware processor and causing an endorsement indication that includesthe endorsement information and the identity information correspondingto the endorsing user to be concurrently presented with the contentitem; receiving, using the hardware processor, a first user inputselecting at least a portion of the endorsement indication; in responseto receiving the first user input selecting at least the portion of theendorsement indication, generating, using the hardware processor andwithout user input, a temporary messaging interface including atemporary message from the user to the endorsing user, wherein thetemporary message includes the content item and the endorsementinformation and wherein the temporary message is positioned at a firstposition within an existing messaging thread between the user and theendorsing user; receiving, using the hardware processor, a second userinput in connection with the temporary messaging interface; in responseto receiving the second user input, transitioning, using the hardwareprocessor, the temporary message to a permanent message by addingcontent to the temporary message that is based on the second user inputand modifying a position of the message in the existing messaging threadbetween the user and endorsing user from the first position to a secondposition; and causing, using the hardware processor, the message to bepresented to the endorsing user in the existing messaging thread.
 2. Themethod of claim 1, wherein the content item includes video content. 3.The method of claim 2, further comprising causing the video content tobe played back concurrently with presenting the temporary messaginginterface.
 4. The method of claim 1, further comprising: determiningthat the second user input received in connection with the temporarymessaging interface is not a user input to cause the permanent messageto be created; and causing presentation of the temporary messaginginterface to be inhibited in response to determining that the user inputreceived in connection with the temporary messaging interface is not auser input to cause the permanent message to be created.
 5. The methodof claim 4, further comprising: causing the temporary message to besaved upon causing presentation of the temporary messaging interface tobe inhibited; and causing the content item to be presented at asubsequent time using the display device coupled to the hardwareprocessor; and causing the saved temporary message to be presented inthe temporary message interface in response to causing the content itemto be presented at the subsequent time.
 6. The method of claim 1,wherein the permanent message includes the content item and theendorsement information.
 7. The method of claim 1, wherein the userinput received in connection with the temporary messaging interfaceincludes user input to add text to the temporary message.
 8. A systemfor generating contextually relevant messages, the system comprising: amemory; and a hardware processor that, when executing computerexecutable instructions stored in the memory, is programmed to: requestcontent from a content source, wherein the user device is associatedwith a user; receive a content item that has been endorsed by anendorsing user responsive to the request; determine that endorsementinformation and identity information corresponding to the endorsing useris associated with the content item and determining that the user andthe endorsing user are social connections; in response to thedetermination, cause the received content item to be presented using adisplay device coupled to the hardware processor and cause anendorsement indication that includes the endorsement information and theidentity information corresponding to the endorsing user to beconcurrently presented with the content item; receive a first user inputselecting at least a portion of the endorsement indication; in responseto receiving the first user input selecting at least the portion of theendorsement indication, generate without user input a temporarymessaging interface including a temporary message from the user to theendorsing user, wherein the temporary message includes the content itemand the endorsement information and wherein the temporary message ispositioned at a first position within an existing messaging threadbetween the user and the endorsing user; receive a second user input inconnection with the temporary messaging interface; in response toreceiving the second user input, transition the temporary message to apermanent message by adding content to the temporary message that isbased on the second user input and modifying a position of the messagein the existing messaging thread between the user and endorsing userfrom the first position to a second position; and cause the message tobe presented to the endorsing user in the existing messaging thread. 9.The system of claim 8, wherein the content item includes video content.10. The system of claim 9, wherein the hardware processor is furtherprogrammed to cause the video content to be played back concurrentlywith presenting the temporary messaging interface.
 11. The system ofclaim 8, wherein the hardware processor is further programmed to:determine that the second user input received in connection with thetemporary messaging interface is not a user input to cause the permanentmessage to be created; and cause presentation of the temporary messaginginterface to be inhibited in response to determining that the user inputreceived in connection with the temporary messaging interface is not auser input to cause the permanent message to be created.
 12. The systemof claim 11, wherein the hardware processor is further programmed to:cause the temporary message to be saved upon causing presentation of thetemporary messaging interface to be inhibited; and cause the contentitem to be presented at a subsequent time using the display devicecoupled to the hardware processor; and cause the saved temporary messageto be presented in the temporary message interface in response tocausing the content item to be presented at the subsequent time.
 13. Thesystem of claim 8, wherein the permanent message includes the contentitem and the endorsement information.
 14. The system of claim 8, whereinthe user input received in connection with the temporary messaginginterface includes user input to add text to the temporary message. 15.A non-transitory computer-readable medium containing computer executableinstructions that, when executed by a processor, cause the processor toperform a method for generating contextually relevant messages, themethod comprising: requesting content from a content source, wherein theuser device is associated with a user; receiving a content item that hasbeen endorsed by an endorsing user responsive to the request;determining that endorsement information and identity informationcorresponding to the endorsing user is associated with the content itemand determining that the user and the endorsing user are socialconnections; in response to the determination, causing the receivedcontent item to be presented using a display device coupled to thehardware processor and causing an endorsement indication that includesthe endorsement information and the identity information correspondingto the endorsing user to be concurrently presented with the contentitem; receiving a first user input selecting at least a portion of theendorsement indication; in response to receiving the first user inputselecting at least the portion of the endorsement indication, generatingwithout user input a temporary messaging interface including a temporarymessage from the user to the endorsing user, wherein the temporarymessage includes the content item and the endorsement information andwherein the temporary message is positioned at a first position withinan existing messaging thread between the user and the endorsing user;receiving a second user input in connection with the temporary messaginginterface; in response to receiving the second user input, transitioningthe temporary message to a permanent message by adding content to thetemporary message that is based on the second user input and modifying aposition of the message in the existing messaging thread between theuser and endorsing user from the first position to a second position;and causing the message to be presented to the endorsing user in theexisting messaging thread.
 16. The non-transitory computer-readablemedium of claim 15, wherein the content item includes video content. 17.The non-transitory computer-readable medium of claim 16, wherein themethod further comprises causing the video content to be played backconcurrently with presenting the temporary messaging interface.
 18. Thenon-transitory computer-readable medium of claim 15, wherein the methodfurther comprises: determining that the second user input received inconnection with the temporary messaging interface is not a user input tocause the permanent message to be created; and causing presentation ofthe temporary messaging interface to be inhibited in response todetermining that the user input received in connection with thetemporary messaging interface is not a user input to cause the permanentmessage to be created.
 19. The non-transitory computer-readable mediumof claim 18, wherein the method further comprises: causing the temporarymessage to be saved upon causing presentation of the temporary messaginginterface to be inhibited; causing the content item to be presented at asubsequent time using the display device; and causing the savedtemporary message to be presented in the temporary message interface inresponse to causing the content item to be presented at the subsequenttime.
 20. The non-transitory computer-readable medium of claim 15,wherein the permanent message includes the content item and theendorsement information.
 21. The non-transitory computer-readable mediumof claim 15, wherein the user input received in connection with thetemporary messaging interface includes user input to add text to thetemporary message.